New Betting Sites

Online betting sites within the UK is gaining popularity as more and more gamblers realize the benefits by playing online compared to visiting the betting shops. Also, betting bonuses and campaigns are just a click away regardless of what device you use. It is also possible to bet at multiple betting sites, claiming more bonuses online than what is possible to do at a betting shop. Beneath we will list the best online bookies in the UK and describe the main reasons to why you should register an account at new betting sites.

Table of Contents

Best New Bookies July 2024

UKGC License verified Professionally reviewed
Karamba Sport logo
18+, New Customers Only. Gamble Responsibly. - T&C Apply
Mansion Bet logo
18+. New customers only. Min deposit and bet £10 (£20 if E/W bet) from UK debit card only. Min odds Evens (1/5 per leg in multi selection). £10 Free Bet valid for 7 days, stake not returned, no Cash Out, max winnings £5k. T&Cs apply - T&C Apply
William Hill logo
18+, New Customers Only. Gamble Responsibly. - T&C Apply
Genting Bet logo
First Bet Insurance: A Qualifying Bet is a losing first settled real money single bet of £/€10.00+ at odds of Evens (2.0) or greater (or a Multiple selection where each selection is at odds of 2/5 (1.4) or more) on a sports betting event. Free bets credited within 24 hours of qualifying bet settling. Expires after 14 days. Free bet must be wagered in full with odds (or a multiple with combined odds) no greater than 4/1 (5.0) Returns from the free bet will be paid minus the free bet stake. New customers only. - T&C Apply
Redbet logo
18+, New Customers Only. Gamble Responsibly. - T&C Apply
10Bet Casino logo
18+, New Customers Only. Gamble Responsibly. - T&C Apply

Odds Comparisons

Apart from a new bonus offer to claim, a huge benefit with online betting sites that is often overlooked is that you can compare odds much faster. Being a member at a few betting sites, we recommend you to check the odds at a few sites before making your bet. By that, you can increase your profit by at least 25%, and it only takes a few seconds to compare. To be able to place the bet before it updates, we recommend already having an account registered, so you do not miss the opportunity. In theory, it is also possible to find odds that mismatch between different bookies so you can bet with an arbitrage, making money without risk. This phenomenon is sometimes referred to as sure betting.

The easiest way to calculate odds where you are guaranteed to win is to take the best odds for an event at any bookie and do the following equation: (1/odds1)+(1/odds2)+(1/odds3). If the total sum of that equation is less than 1.00, you have to find odds where you can play the betting sites towards themselves and make money. If doing this, it’s important to be a member at the betting site already, so that you can place the bet before it gets adjusted.

In-play Betting

With the introduction and development of online betting sites, in-play betting has become very popular where it is easy to understand why. Today, you can watch the game and place a bet while watching. In-play betting or live betting as it’s called can be done using both a computer, tablet or mobile phone. Bookies have made it possible to bet live also in smaller divisions and on peculiar happenings within the games such as what will happen in the upcoming minute or what team that will have the next corner if betting on football. Many suppliers of betting platforms have also integrated graphics where you can follow what happens in the game on the betting site you play at.

New Betting Bonuses

There may be several reasons for trying out new betting sites where one of the main reasons for a new site is the possibility to claim a new welcome offer. Since the number of different betting sites within the UK has completely exploded the last couple of years, this has created a situation where gamblers can claim a new bonus almost every day, often consisting of free bets or boosted odds, making it easy to increase the winnings when betting.

Betting Site Reviews

The way we review new slot sites differs a bit from the way we review new betting sites. However, we make use of a framework also for rating and reviewing the betting sites where you can find a list the criteria we look at beneath:

Site Quality

Site quality is one of the most important factors we look at since the quality of the site is revealed in so many aspects. Here we trust our experience and the gut feeling we get by just looking at the site, its graphics, and the written content. Sites with a fast loading time where it is easy to navigate and find what you are looking for gets a higher rating. After you have visited a few betting sites, this is something you can do on your own.

Free Bets

For a good rating, it is not enough with just a good welcome offer. At, we value betting sites that have a wide range of campaigns with both free bets and boosted odds. If you are new to free bets, it really is what it sounds to be, the opportunity to bet for free. Further, we also like to see that betting sites have a variety of competitions and tournaments with the possibility to win either extra money or other cool prizes like tickets to exclusive events or other travels.

The Best Odds

Something that is highly important when it comes to betting is the odds. Only because it has a direct impact on your winnings and margin. Since the platform provider provides odds in a lot of cases, this is something we look at to verify that the odds are higher than the market average. Additionally, we give higher ratings to betting sites that have boosted odds, preferably over a more extended period for specific divisions or entire sports. In general, the odds you will find at different betting sites are very similar where it is hard to say that one site has better odds compared to other sites since it often differs between different sports.

Sports Selection

Today, the selection of different games, events, and matches are good at most betting sites where it is easy to find something to bet on also in the smaller divisions and more niche sports. However, something that really makes the difference is a number of in-play possibilities where we have seen too many betting sites lacking live betting games depending on what time you want to play. Also, the number of different in-play opportunities differs a lot. Hence we pay a lot of attention to how many live events the betting site has over time.


It does not matter how many games, how big the bonus is or how cool the brand itself is if the service is bad once you need it. When reviewing sites, nothing is more important than the support you get if you have questions or experience any problems with the site. When betting on sport, customer service can help you with anything from rules in the game, make sure your odds get settled. Additionally, payments are highly important since you want the possibility to quickly transfer money between your different accounts to play where you find the best odds.

New Betting Sites 2019

Every year, multiple betting sites are launched in the UK where punters can not only explore new innovative features, designs or functionalities but also have the opportunity to claim a new betting bonus.

As technology is becoming more advanced, it is assumable that the new betting sites of 2019 will have better in-play functions than previous years. During 2018, UK gamblers will most likely see better graphics on the sites, especially when live betting. This will make it much easier to follow everything that happens in a particular game where also the odds will update much faster compared to the older sites. Additionally, it is getting trendy that slot sites extend their offer also to include betting on sports. By that, it makes sense to assume that the betting campaigns for 2018 will include more elements from traditional online casinos where free spins will be handed out in both welcome offers and for traditional betting campaigns.